This 6N was the last to be sponsored by RBS at a cost of €11mn a year . The estimate for the next sponsor is €15mn a year , the reason is that the viewership is up for televised rugby , as oppose during to soccer . You only have to look at the money AIB spend on the sponsorship of the programme ' the toughest trade ' or whatever , and Aer Lingus getting their association with the team on TV. No mention of customer service there . Team sponsors get their logo out in the documentary about tours or match like Chicago . It's just sponsorship programmes , but there's clearly money in it or else they wouldn't be spending it . The media strength of the sponsors ensures they get coverage - as has been said here, in acres of print for the matches .